Expert-backed parenting tools reimagined as toys

Emotional growth made playful,
parenting made easier

Created by child development experts

Play-tested with real families

Your Four Steps to Connection and Cooperation

Each step is part of the Playkit designed to guide you through your parenting journey

What Parents Say

  • I was really impressed by how these four simple steps completely shifted the energy at home and boosted my kids’ willingness to cooperate. It’s so easy to apply—and it truly makes a huge difference.

    Alejandra G.

  • I love how Playfeels gives me the words to connect and redirect my kids in a clear, age-appropriate way. I even use the bingo during tricky moments, like in a car seat fight, I’ll say, ‘Remember our Values Bingo about traveling safely?’You can tell it was created by real moms who’ve been there.

    Bobby R., Dad of a 2 and 4-year-old

  • It significantly reduced the daily battles. I noticed I wasn’t repeating myself a hundred times, even within the first week. Using play around daily struggles is just brilliant. I honestly believe Playfeels is going to change the way we see parenting.

    Lucia B., Mom of 4