Expert-backed parenting tools reimagined as toys
Emotional growth made playful,
parenting made easier
Created by child development experts
Play-tested with real families
Playfeels
Our Starter Kit: Connection & Cooperation
The foundation for raising happy, resilient kids: strong relationships and an environment of trust.
Your child will feel seen, safe, and proud — more willing to cooperate, understand responsibility, and make better choices.
Parents will notice fewer power struggles, less repetition, reduced yelling and guilt, more willing cooperation, and a stronger relationship.
Designed for children ages 3-6.

Your Four Steps to Connection and Cooperation
Each step is part of the Playkit designed to guide you through your parenting journey
Our Connection Rituals cards fit seamlessly into your morning or night routine - you can even use them at any moment when your child needs connection. Each ritual takes under a minute and uses laughter, touch, eye contact, and presence—proven to calm the nervous system and help children feel loved and secure.
Research shows children often act out when they feel disconnected or have unmet emotional needs. These cards create consistent, meaningful moments of emotional availability, supporting cooperation, learning, and emotional well-being.
Children need clear, age-appropriate guidance on what’s expected of them. It’s not fair to set consequences for things they don’t understand. Concepts like “kindness,” “honesty,” or “respect” can be confusing, even if they seem simple to adults. Our family Values Bingo makes these ideas tangible with simple examples and visuals, helping children connect actions to values while turning learning into a fun, engaging game.
Values guide behavior and help children develop an inner compass, shaping the choices they make every day.
Positive reinforcement is a proven tool: when children receive clear, specific feedback about their good behavior, they are motivated to keep it up. Describing actions out loud is one of the most effective ways to encourage positive habits and it’s a practice the whole family can enjoy together.
Research shows the brain is naturally wired to focus on problems and threats, which can affect mood, behavior, and emotional regulation over time. The good news: this pattern can be rewired. By noticing and celebrating positive behavior, children strengthen neural pathways that support cooperation, confidence, and healthy habits. Positive reinforcement isn’t just a feel-good idea, it’s a practical, science-backed way to help children thrive.
Even with clear expectations, children will misbehave sometimes, and that’s when natural consequences need to follow. Research shows kids understand best when outcomes are directly tied to their actions, like taking space after hitting a sibling, cleaning the wall after drawing on it, or losing access to a privilege after breaking an agreement.
This interactive story is packed with practical examples of logical and natural consequences. The goal isn’t to shame children, but to help them build responsibility and make better decisions by seeing how their choices shape the results.